Privacy Policy

When using the Website, in order to utilize some of our services, you may choose to upload, or we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personally identifiable information may include, but is not limited to: name, email address, mailing/physical address, telephone number, credit card information, and user name. We collect Personal Information from you when you choose to participate in our offers and programs or when you otherwise provide information directly to us, including when you register with us, purchase products, review products, participate in our interactive features or otherwise interact with us on Website. 

We also collect certain information about your device including, but not limited to, Internet activity information such as information about your web browser, IP address, and time zone. We collect this information through our use of cookies, which we explain in the section below entitled “Cookies.”

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company without your consent, other than as specified in this Privacy Policy.

We will use your Personal Information for our legitimate interests, meaning our interests in conducting our business, fulfilling orders and processing transactions, and managing and providing services to you, which include the following:

- Responding to your questions, concerns, and other requests for assistance;

- Customizing your browsing and shopping experience on the Website. We use information about your browsing and shopping activities to bring you a custom shopping experience, by offering products and advertisements tailored to your interests (please see our Cookies section below);

- Keeping you informed of administrative changes to our Website, including changes to our terms and conditions and other policies, and other information regarding the Website;

- Analyzing Website statistics, such as usage and experiences impacting your browsing experience. We this information to patch bugs and resolve other issues to present you with the best possible browsing experience. We also use cookies and other technologies to analyze how our customers interact with the Website, which helps us improve its functionality;

- Conducting market research, which informs our marketing strategy and enables us to present you with a browsing experience tailored to your interests. For example, we create user profiles to enable personalized direct marketing communications;

- Maintaining basic records, so that we may respond to and honor your requests to delete your data and prohibit future unwanted processing;

- Preventing fraud, criminal activity, and misuses of our Website. We also use this information to block prohibited resellers from accessing our website and to safeguard the security of this Website, as well as our infrastructural security;

- Complying with legal obligations and process, and to safeguard our rights, privacy, safety, and property, as well as your rights, privacy, safety, and property, and that of our affiliates and third parties;

- Administering special offers, including contests, promotions, surveys, and other interactive Website experiences;

- Communicating with you through email periodically. We may use the email address which you provide for order processing to send you information and updates about your orders, as well as occasional news, updates, and information about our company and related products and services.

- If at any time you would like to unsubscribe from receiving future emails, please refer to the detailed unsubscribe instructions at the bottom of each email.

We will keep your Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a legitimate business need to do so, or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.

To determine the appropriate retention period for your Personal Information, we will consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we use your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. When we no longer need to retain your Personal Information, it will be deleted or be anonymized so that you can no longer be identified from it.

We are committed to making sure your privacy is protected when you use our website and when we collect information from you. We take the security of your information seriously, and implement a variety of security measures to maintain safety of all Personal Information you provide. For example, Personal Information you provide to us will be securely stored on our secure servers behind firewalls. We also make sure that any third parties we may use to process your Personal  Information also use appropriate security measures to protect your data.

When we collect sensitive information like your credit card information, social security numbers, financials, etc., that information is encrypted and securely transmitted. For example, we use a secure server for transmitting sensitive information. All supplied sensitive/credit card information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. You can verify that this sensitive information is being transmitted securely by looking for “https” at the beginning of the address of the webpage.

After a transaction is completed, your sensitive information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

The safety and security of your information also depends on you. We urge you to be careful about entering information on public computers or on public networks.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to or stored on our Website.

We only have access to or collect information that you provide us through your use of the Website. We do not track users over time and across third party websites. Accordingly, this Website does not respond to Do Not Track (DNT) signals.

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser. Cookies enable websites or service providers’ systems to recognize your browser and capture and remember certain information. For example, you may use our cookies to stay logged in when you exit a browser window. You may read more about cookies at https://www.allaboutcookies.org/.

We use cookies and other technologies for different purposes. First, we use these technologies to operate and run our site (“Strictly Necessary Cookies”). Second, we use cookies to understand how users arrive to and use our site (“Analytics Cookies”). Third, we use cookies to make our site more user-friendly and give you greater options for using our website (“Functional Cookies”). Finally, we use cookies to facilitate our direct marketing (“Marketing Cookies”).

Some cookies (Strictly Necessary Cookies) are so essential to the functioning of our website that you cannot opt out of them. However, you can choose to accept, decline, or withdraw consent to other cookies. Be aware that disabling cookies may prevent you from using certain features or services on our Website.

Strictly Necessary Cookies: Carry out essential services of our website, including tracking sign-ups and processing payments. Because our website cannot function without use of these cookies, you may not opt out of them.

Privy – More information here.

Recharge – More information here.

ShareASale – More information here.

Amazon Pay – More information here.

Analytics Cookies: Provide information about how visitors arrive at and use our site. You may opt out of these cookies by visiting the opt out links provided, or by modifying your browser settings as explained below.

Kissmetrics – More information here; you may opt out on that page.

Google Analytics – More information here; opt out here.

Functional Cookies: Give visitors a better browsing experience, such as the opportunity to leave product reviews. You may opt out of these cookies by modifying your browser settings as explained below.

Yotpo.com - More information here.

Youtube.com – More information here.

Marketing Cookies: Facilitate targeted and affiliate marketing. You may opt out of these cookies by visiting the opt out links provided, or by modifying your browser settings as explained below.

Instagram – More information here.

Facebook – More information here; opt out here.

Pinterest.com – More information here.

Youtube.com – More information here.

google.com/co.uk – More information here; opt out here.

Google Tag Manager – More information here; opt out here.

Doubleclick.net – More information here; opt out here.

Giphy – More information here.

Klaviyo.com – More information here; you may opt out on that page.

Most browsers have a “help” button or section on the toolbar. If you click on this button or section, you will find information about turning on and off cookies and how to receive notifications when a new cookie is received.

Internet Explorer

Mozilla Firefox

Google Chrome

Apple Safari

Additionally, many advertising services allow you to opt out of targeted advertising. You may find more information in the resources available at the Network Advertising Initiative, http://www.networkadvertising.org.

Note that these resources may not work to turn off cookies on mobile devices. Every mobile device is different. Here are some resources for turning off cookies for popular mobile browsers:

Mozilla Firefox (Android)

Google Chrome

Apple Safari

Other than as described herein, we do not sell, trade, or otherwise transfer to third parties your personally identifiable information. We may share your Personal Information with our parent company, Vapour Beauty, and holding company, Ancora Holdings, as well as with trusted third parties who assist us in operating our Website, conducting our business and servicing you, including providers of hosting, cloud services and other information technology services providers for the management or hosting of the Website; payment processors; order and subscription management and fulfillment services; e-commerce platforms; rating and reviews platforms; email communication and customer support services; and web analytics, marketing and digital advertising services, so long as those parties agree not to use the information for their direct marketing purpose, to keep this information confidential and use appropriate security measures to protect your data. We may also disclose your information as required under applicable law, to enforce our Website policies, or to protect our or others’ rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. In the event of a merger, acquisition, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, your Personal  Information may be transferred to a successor or affiliate or other entity surviving out of the event.

Our online store is hosted on Shopify, Inc., which provides us with the online e-commerce platform that allows us to sell our products and services to you.  We encourage you to review Shopify’s Terms of Service, available at https://www.shopify.com/legal/terms, and Privacy Policy, available at https://www.shopify.com/legal/privacy.

Users of our Website may access a copy or correct or delete the Personal Information we have collected from the user, using the contact details below. To object to or deny the processing of your Personal Information, please email us at [email protected]. If you have registered on our Website, you may also review and change your information anytime by logging into the control panel and going to your “Account” page. 

If you are a Nevada resident, you have the right to submit a request directing us not to make any sale of personally identifiable information we have collected or will collect about you.  We do not sell your personal information.  To request confirmation that we do not sell your personal information, please send an email to [email protected] with “Nevada Privacy Information” in the subject line of your message.

We are a general audience site. Our Website, products, and services are all directed to people who are at least 13 years of age or older. We do not knowingly collect, use or disclose any information from anyone under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we discover that we have inadvertently collected information from anyone under 13 years of age, any information regarding that user will be promptly deleted.  If you believe we might have any information from or about anyone under 13 years of age, please contact us by using the information below.

If you are under the age of 18, reside in California and are a registered user of the Website, you have the right to request and obtain removal of content or information you posted on the Website by contacting us using the mailing address and/or email address set forth in the “Contact Us” section of this Privacy Policy.  However, our removal of content or information you posted does not ensure complete or comprehensive removal of the content or information.  We are not required to erase or otherwise eliminate, or to enable erasure or elimination of, content or information in any of the following circumstances: (1) any other provision of federal or state law requires us to maintain the content or information; (2) the content or information was stored on or posted to our Website by a third party other than you, who is a registered user, including any content or information posted by you that was stored, republished or reposted by the third party; (3) we anonymize the content or information posted by you, so that you cannot be individually identified; (4) you do not follow the instructions to request and obtain the removal or content or information; or (5) you have received compensation or other consideration for providing the content.

Unless otherwise required by law, it is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on our Website home page. If we make material changes to how we treat the information collected from our users, we will notify you through a notice on our Website home page. The date the Privacy Policy was last revised is identified at the top of the page. We may also notify you of any material changes by sending an email to you. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.