Our Story

From the elements,

For the everyday

Nestled in northern New Mexico between rugged mountains, alpine forests, and sage-swathed mesas lies the town of Taos. Founded here, we acknowledge and respect the Indigenous people who inhabited the land before us. Taos’s remote desert location has shaped its long- standing values of community and natural resources, and these deeply guide our unique approach to personal care.

Our commitment to

Ingredient Purity

An enduring respect for the elements drives us to source ingredients that stay close as possible to their origins, namely plants. We consider the adaptive features of specific plants and their powerful abilities to thrive in the face of environmental stressors. By leaving our ingredients intact through minimal processing, we create formulas that possess more potent, highly active botanical and mineral extracts.

Formulated to

Elevate Performance

Standing amidst Taos’s vast desert landscape, anything feels possible; it is this feeling that compels us to push the boundaries within naturally- derived product formulation. We are committed to using truly natural, minimally-processed ingredients in support of global organic farming that meets or exceeds the strictest international clean beauty standards. Ingredient integrity leads our formulation process, and we hold ourselves to the highest self-imposed standards for all of our products.

In everything we do

Sustainability First

In the high desert of Taos, scarcity of resources such as water have given us a profound appreciation for the Earth, and an intimate relationship with the land. Thus far on our sustainability journey, we have taken steps to formulate our deodorant entirely without water, eliminate cartons from product packaging, offset carbon emissions on all orders and ship them in recyclable mailers, and use 100% renewable energy at our headquarters + research facilities in Taos. To take responsibility for our current deodorant packaging, we have implemented a recycling program as we work towards achieving a more sustainable solution.

Made With

Higher Standards

<p>Plant<br/>Derived</p>

Plant
Derived

<p>High<br/>Organic<br/>Content</p>

High
Organic
Content

<p>Sustainably<br/>Sourced</p>

Sustainably
Sourced

<p>Minimally<br/>Processed</p>

Minimally
Processed

<p>Cruelty<br/>Free</p>

Cruelty
Free

<p>Synthetic<br/>Fragrance<br/>Free</p>

Synthetic
Fragrance
Free

<p>Sulfate<br/>Free</p>

Sulfate
Free

<p>Banned<br/>Ingredient<br/>Free</p>

Banned
Ingredient
Free

Formulated without parabens, sulfates, aluminum, phthalates, propylene glycol, and synthetic fragrance, along with over 1,300 ingredients banned in the European Union.